It’s no secret that more singles are struggling to find love than ever before. Technology has been both a blessing and a curse in the modern dating landscape, as dating apps have left many singles burnt out and jaded.
It seems like every day a new dating service is launched, and of course, their website promises to be the solution that singles have been waiting for. But how do you actually know which ones can make good on their claims?
With countless dating apps, matchmaking services, and self-proclaimed dating experts all insisting they have the secret to finding love, there’s a ton of noise in the dating services industry. However, as an industry leader, I know that not all dating services are created equally, and it’s crucial to choose the right one to see any success.
In 2026, VIDA Select holds strong as a prominent name in the Matchmaking industry, and their model is unique in blending personalization with technology. But how does VIDA Select stack up in terms of cost, success, and client reviews? We’ll give you all the details below.
What is VIDA Select?
VIDA Select is a global matchmaking company founded in 2009 that operates remotely and aims to serve clients in both urban and rural areas. The company employs an in-house team of matchmakers, with clients working one-on-one with a dedicated matchmaker.
The process begins with an onboarding interview and uses a 29-factor compatibility framework to help identify potential matches. According to VIDA Select, matches are hand-selected and curated based on each client’s criteria.
VIDA Select’s services can also include dating app profile management. Depending on the service selected, the company may create or optimize clients’ profiles, manage swiping and matching, and handle early-stage messaging with potential matches before transitioning communication to the client.VIDA Select offers several levels of database membership, some of which include a set number of periodic proactive searches. Pricing and the services included vary depending on the membership level.
VIDA Select offers several levels of database membership, some of which include a set number of periodic proactive searches. Pricing and the services included vary depending on the membership level.
Client profiles are shown to potential matches only with the client’s permission, and contact information is not shared without the client’s express permission.
Who Owns VIDA Select?
VIDA Select was founded by Scott Valdez back in 2006 after he became increasingly frustrated at the lack of results from online dating. His vision was to create a dating service that saved clients time and compared the efficiency of his model to grocery delivery and laundry pickup services.
Before launching his Matchmaking firm, Scott was most notably employed by Trusted Translations, a language translation service, as a Sales and Marketing Manager. Nearly 15 years later, Scott remains the acting CEO and President of VIDA Select.
As we hinted at above, VIDA Select combines technology, psychology, and data science with the goal of helping clients connect with their best matches. Scott describes VIDA Select’s combination of human matchmaking and technology as a key differentiator from traditional firms.
How Does VIDA Select Work?
Again, VIDA Select operates very differently than traditional Matchmaking services. Their dating services combine Matchmaking via their internal database and online dating profile management.
VIDA Select offers several levels of database membership, some of which include a set number of periodic proactive searches. The cost and level of service vary depending on the membership selected.
After signing on to one of the membership tiers, the client will complete an in-depth consultation with their Matchmaker, covering everything from their personality, dating history, and what they’re looking for in a partner. The Matchmaker will use that information in their search to find the most compatible matches.
After the consultation, the Matchmaker will work with their client to determine the best dating platforms for their relationship goals. They’ll optimize the client’s profile bio and pictures before beginning the search. Once the profiles are live, the Matchmaker uses VIDA Select’s internal database and various dating apps to find matches for their client.
The Matchmaker may handle conversations on dating apps during the early stages before transitioning communication to the client. VIDA Select states that client contact information is only shared with a potential match with the client’s express permission.
VIDA Select Review 2026
VIDA Select Reviews on BBB
As of 2026, VIDA Select has a 3.33 out of 5-star customer review rating based on 6 reviews. VIDA Select is not currently BBB accredited, but the company holds an A rating with the Better Business Bureau.
The most positive reviews mention feeling supported and understood by their matchmaker, and finding a partner through their Matchmaking services.
The most negative reviews raise concerns about match quality, communication, and whether the service delivered the results clients expected.
BBB Vida Select Positive Review
VIDA Select Reviews on Trustpilot
Overall, VIDA Select has some of its highest ratings on Trustpilot, where it has a claimed profile. The company currently has a 4.2 out of 5-star rating with more than 450 reviews.
The most positive reviews praise individual matchmakers, communication, and the quality of matches they received. The most negative reviews include complaints about cost, reliance on dating apps, match quality, communication, and clients who felt the results did not meet their expectations.
VIDA Select Reviews on Indeed
VIDA Select currently has a 2.3 out of 5-star rating on Indeed based on 9 employee reviews. Of Indeed’s five rating categories, its lowest remains job security and advancement at 1.3 out of 5 stars.
The most positive reviews mention flexible remote work, supportive coworkers, and a collaborative environment. The most negative reviews frequently raise concerns about job security, layoffs, management, and workplace stability.
Reviews on Indeed
VIDA Select Reviews on Reddit
There are currently five posts that mention VIDA Select on Reddit. Overall, VIDA Select has a fairly mixed reputation on Reddit, with about half of all reviews being positive, and another half being negative.
The most positive comments on Reddit mention that they enjoyed their time as a client, felt that VIDA Select was truly invested in their clients, and some even found long-term relationships from their services. The most negative comments call VIDA Select “a complete scam” and they never received any matches from them.
VIDA Select Reviews on PissedConsumer
VIDA Select currently has a 1.7 out of 5-star rating on PissedConsumer based on 3 reviews from registered users. However, the site is primarily designed around consumer complaints, so its reviews should be viewed in that context.
There are no positive reviews of VIDA Select on PissedConsumer. The reviews raise concerns about price, service execution, billing, reliability, and whether the service delivered what clients expected
VIDA Select Complaints and Lawsuits
Based on our research, we did not find any public lawsuits involving VIDA Select. The company currently has 6 complaints listed with the BBB in the last 3 years.
One BBB complaint from 2024 alleges that the client did not receive the level of service they expected, was dissatisfied with the matches presented, and objected to feedback they received about their profile photos. The client also disputed being removed from VIDA Select’s database and not receiving a refund.
VIDA Select responded that the client had purchased a database membership rather than a full-service matchmaking package and that regular matches were not included in that level of service. The company also stated that its comments about the client’s photos were intended as constructive feedback, not ridicule, and that the client was removed from the database after reversing the payment. VIDA Select maintained that it fulfilled the services included in the client’s membership.
Another BBB complaint raised concerns about the size of the client’s potential dating pool, the number of internal matches received, and whether some potential matches aligned closely enough with the client’s stated preferences.
VIDA Select disputed several of those claims. The company stated that it optimized and managed the client’s dating profiles, conducted multiple internal searches, presented 11 approved matches, and coordinated two dates. VIDA Select acknowledged that it expanded one of the client’s preferences to increase the potential match pool and said that this decision should have been communicated more clearly.
Is VIDA Select Legit or a Scam?
Based on its reputation in the industry, client reviews and complaints, and its website, VIDA Select is a legit Matchmaking and dating service firm. Of course, no service is 100% successful for every single client, but VIDA Select does have mostly positive reviews overall. They are an established company that has operated since 2009.
That said, some negative reviews and BBB complaints raise concerns about match quality, communication, service expectations, and whether clients felt they received the level of service they anticipated. VIDA Select has responded to these complaints and disputed several of the claims made by clients.
VIDA Select Cost
VIDA Select’s monthly Matchmaking service starts at $1,695, with no long-term commitment. Package options also include a 90-day Results Guarantee.
VIDA Select offers several levels of database membership as well. Some membership levels include a set number of periodic proactive searches, while others offer different levels of access and support. Pricing varies depending on the membership selected.
Because VIDA Select offers multiple service and membership options, the total cost depends on the level of Matchmaking support and database access a client chooses.
VIDA Select Success Rate
VIDA Select currently claims an 82% success rate, stating that more than 4 out of 5 clients meet someone special or begin a relationship within 90 days of starting the service.
VIDA Select also reports more than 11,000 successful relationships since 2009 and says most clients find someone after approximately 4 to 7 curated introductions.
As part of our due diligence, we looked for more information about how VIDA Select calculates its 82% success rate. While the company now provides more context around what the figure measures and the timeframe used, we could not find publicly available data explaining the sample size, methodology, or independent verification behind the statistic. That isn’t to say the success rate is inaccurate; there simply isn’t enough public information to independently verify the claim.
Is VIDA Select Worth It?
If you’ve read any of our other blogs in this series, you’ll likely know what I’m about to say. It’s not LUMA’s place to determine if VIDA Select or any other Matchmaking firm is worth it to you. Whether VIDA Select is your best option entirely depends upon your budget, time commitment, and the level of support and personalization you’re looking for.
VIDA Select may appeal to singles looking for a more flexible Matchmaking option. Their monthly services start at $1,695 with no long-term commitment, and their dating app profile management may be attractive to singles who are still open to using dating apps as part of their search.
However, VIDA Select may not be the best option for you if you’re completely burnt out on dating apps and online dating, or if you’re looking for a different style of Matchmaking experience.
Conclusion
VIDA Select offers a flexible Matchmaking model that combines one-on-one support from dedicated Matchmakers with dating app management, database searches, and other technology-assisted tools.
The company reports an 82% success rate and has many positive client reviews, although experiences vary across review platforms. As with any Matchmaking service, it’s important to consider VIDA Select’s approach, pricing, and level of support to determine whether it aligns with your goals and preferences.
VIDA Select may appeal to singles who are comfortable incorporating dating apps and online dating into the Matchmaking process. Those looking for a different style of Matchmaking experience may want to compare several firms before making a decision.
If you’re single and ready to stop endlessly swiping on dating apps, seeking a more elevated, tailored dating experience, and are serious about finding a long-term, committed relationship, LUMA is here to help. Our focus is to provide our clients with a unique, boutique, and entirely customized Matchmaking service.
Complete your LUMA profile and schedule a call with one of our certified Matchmakers to start your journey toward finding love today.