If you’re looking for Tawkify Reviews 2025, you’ve come to the right place. having been in this industry for over two decades, I know that finding the right matchmaking service for your needs and budget can truly be overwhelming. Not only are there literally hundreds of matchmaking services in the US to choose from, but many matchmaking companies are sketchy, untrustworthy, and fail to deliver real results.

Fake reviews, testimonials, and success metrics currently saturate the matchmaking and dating industry, yet, each company still promises that their dating services far surpass the competition. With so many fraudulent matchmaking firms currently permeating the US market, it’s more important now than ever to do diligent, thorough research on which matchmaking companies are established, and successful and can help guide you on your unique love story. 

As such, LUMA Luxury Matchmaking is dedicated to helping each and every single on their journey to true love. We’ve taken the time to provide an in-depth analysis of each major matchmaking service in the US to help make your decision on which Matchmaker to choose easier. If you’re considering joining Tawkify, read on for the latest information on their matchmaking process, pricing structure, and more. 

What is Tawkify?

Founded in 2012, Tawkify is an established matchmaking service that serves clients nationwide. Tawkify’s matchmaking model is based upon many of the same standard offerings across accredited US matchmaking firms, such as date planning, personalized matches, and confidentiality. They also provide one-on-one matchmaker consultations and follow-up and feedback sessions after each date. 

Who Owns Tawkify?

Founded in 2012 by E. Jean Carroll and Kenneth Shaw, Tawkify is still partially owned and operated by its founders. E. Jean Caroll will continue to serve VIP clients in 2025, Kenneth Shaw is the partial CEO, and Patrick Shih and Susan Huang now share partial ownership of the company. 

Jean Carroll and Kenneth Shaw teamed up to create the blueprint for Tawkify while working on their vision for a new app. Carroll got in contact with Shaw, who was known for creating a Facebook app called My Purity Test, to help her design her own app.

The bulk of Carroll’s career before launching Tawkify was serving as an advice columnist for Elle magazine, and Shaw’s experience was mainly in product planning for Microsoft. As neither co-founder had real-world or career-based matchmaking experience, they drew upon their knowledge as app developers to help their matchmaking brand take shape.

How Does Tawkify Work?

Tawkify’s matchmaking process aims to focus on helping their clients find real relationships. Each client is paired with one of Tawkify’s matchmakers for the duration of their membership, however, they claim that clients may work with multiple matchmakers during their membership if necessary to find them compatible matches. 

Before the client receives any matches, Tawkify conducts personality assessments to determine their clients’ deal-breakers, non-negotiables, and other romantic preferences. Tawkify will then utilize their database of singles to find each client viable matches. They plan, schedule, and coordinate all dates, and have a vetting process for each match candidate.

After each date, the client is scheduled for a feedback session with their assigned matchmaker to discuss what worked and what didn’t to ensure each future match is better aligned with the client’s romantic goals. Tawkify also appears to offer tools, events, and other one-on-one coaching opportunities for their members for a premium cost. 

Tawkify Reviews 2025

Tawkify Reviews on BBB

According to the Better Business  Bureau® website, Tawkify is not an accredited business. Currently, Tawkify has a 2.31 out of 5 score on the BBB with an average of 59 customer reviews. 

The most positive reviews praise Tawkify’s matchmakers as uplifting, intuitive, and supportive. Many clients who left positive reviews also expressed satisfaction with Tawkify’s matchmaking process. The most negative Tawkify BBB reviews talk about the poor quality of their matches, feeling misunderstood and misled by their matchmakers, and some even mention misogynistic comments made by Tawkify’s sales team. 

Tawkify Reviews on Sitejabber

Currently, Tawkify scores 2.4 out of 5 stars on Sitejabber, with 77 total reviews, indicating that most customers are dissatisfied with their services. Tawkify has amassed 11 positive reviews, 3 neutral reviews, and 18 negative reviews in the past 12 months. 

The most liked Tawkify review on Sitejabber claims their matchmaking services were, “a total and complete waste of money”. Overwhelmingly, the negative complaints mention subpar customer service and matches. Many reviews claim there were extreme compatibility issues with their matches, and they felt Tawkify prioritized profit over finding their client’s real, lasting love. 

Tawkify Reviews on Reddit

As of 2025, there are 15 reviews of Tawkify on Reddit. Most Reddit users give Tawkify disparaging reviews and express extreme dissatisfaction. In fact, there is an entire Subreddit dedicated to Tawkify, and the vast majority of reviews in this community are negative. Currently, there are 13 negative Tawkify reviews on Reddit and two neutral reviews. 

Most reviews of Tawkify on Reddit mention disliking their matchmaking process overall and facing issues with the quality of their matches. Many reviewers claim that Tawkify does not accurately take into account their clients’ dating preferences, and many matches are incompatible. 

Tawkify Reviews on Yelp

Tawkify is currently rated at 2.7 out of 5 stars on Yelp, with 48 total reviews. Overall, most reviewers feel neutral or dissatisfied with Tawkify’s services, however, some did share positive experiences with their matchmaking services. 

The most positive Tawkify reviews on Yelp mention great support and guidance from their matchmakers, benefits from Tawkify’s date coaching services, and thoughtfully planned dates with matches. The most negative Tawkify reviews on Yelp discuss Tawkify’s pushy sales process, issues with the quality of matches, and being ignored by their matchmakers. 

Tawkify Reviews on Glassdoor

In 2025, Tawkify is rated 2.8 out of 5 stars on Glassdoor. Out of 122 total reviews, 36% of reviewers would recommend Tawkify’s services. According to Tawkify’s Glassdoor ratings, most employees have an average working experience there, however, the Tawkify employee rating is 27% below average for employers within the industry. 

The most positive comments mention flexible schedules, working from home, and a good commission structure. The most negative comments mention disliking sales practices, matchmakers having to take on clients whom they could not effectively find matches for and general dislike for the C-suite team. 

Tawkify Reviews on Indeed

Currently, Tawkify is rated 2.1 out of 5 stars on Indeed with 36 total reviews. With 20 1-star reviews and 4 5-star reviews, Tawkify has amassed generally negative reviews on Indeed. 

The most positive reviews of Tawkify on Indeed mention supportive colleagues, a non-competitive environment, and a good commission structure. The most negative reviews of Tawkify on Indeed discuss issues with the management and C-suite teams, ethical issues with their sales process, and limited new lead flow. 

Tawkify Reviews on Trustpilot

As of 2025, Tawkify boasts its most positive reviews on Trustpilot. They currently have a 4.5 out of 5-star rating with over 6,000 reviews. 79% of their reviews are 5-star ratings, and 12% of their reviews are 3 stars or below. 

Most positive Tawkify reviews on Trustpilot mention excellent date planning, feeling supported by their matchmaker, and growing as a person through Tawkify’s date coaching. Most negative Tawkify reviews on Trustpilot talk about incompatibility with their matches, like being matched with married people, and feeling disconnected from their matchmaker. 

Tawkify Complaints and Lawsuits

As of 2025, Tawkify has dealt with two major lawsuits. In 2021, Jeremy Stanfield filed a lawsuit against Tawkify to challenge the validity of their arbitration agreement outlined in their terms of service. The court ultimately ruled against Tawkify, and Jeremy was refunded for his membership fees. 

Tawkify’s other verifiable lawsuit, Larue vs. Tawkify, accuses Tawkify of victimizing workers and not paying fair, competitive wages to its employees. However, the case was recently dismissed by the residing Florida Federal judge. 

Currently, Tawkify has closed 115 BBB complaints in the past 3 years. They have answered 97 total complaints, resolved 14 complaints, and 1 complaint remains unanswered. Most complaints involve Tawkify’s refund and customer agreement policy. 

Is Tawkify Legit or a Scam?

Taking into account Tawkify’s brand reputation, matchmaking credibility, and client reviews and testimonials, Tawkify is not a scam. Although Tawkify’s reviews are overall mixed, they are a legitimate matchmaking company and are classified as one of the leading US firms in the industry. 

Tawkify Cost

Tawkify offers a matchmaking package for nearly every budget; their basic matchmaking packages start at $4,900 and increase based on each client’s needs, preferred level of support, and add-ons like date coaching. Tawkify also offers more exclusive, VIP membership packages as well, which provide a more luxurious experience. However, Tawkify is not known in the industry as a luxury matchmaker. 

Tawkify’s membership structure operates similarly to most major matchmaking firms; they have a pay-for-matches system. In short, this means that clients pay for a set number of matches to be presented with during the specified duration of their membership. Tawkify typically offers its clients anywhere from 6-12 matches, and the pricing structure increases with the number of matches each client wants. 

Is Tawkify Worth It?

Truthfully, it’s not up to us to decide if Tawkify is the best matchmaking option for your specific preferences. We advise that you consider Tawkify’s reviews, pricing structure, and matchmaking system before deciding if their model is right for you. If you’re working on a fixed budget, Tawkify has services that may be the most financially feasible for you out of all the major matchmaking companies.

However, if you’re looking for “extras” in your matchmaking experience like photoshoots, wardrobe consultations, and life coaching, it may be in your interest to consider other luxury matchmaking opportunities. 

Tawkify’s Success Rate

Tawkify claims to be the #1 matchmaker in America, and they have a 92% customer satisfaction score listed on their website. Per our research, Tawkify does not have a success rate listed on their website. Matchmaking companies typically show a success rate statistic, which is the percentage of long-term relationships formed through the matchmaking process.

Matchmaking success rates are based on real data collected from clients, whereas a customer satisfaction score is more subjective. Before making a decision on which matchmaker is right for you, please also consider verifying any success rates or satisfaction scores you see listed on any matchmaker’s website. 

Conclusion

Tawkify offers a variety of services and pricing options to provide services to most potential clients. Tawkify’s reviews are mixed overall, with some clients praising their matchmaking journey and others claiming their matches were incompatible. Tawkify’s lawsuits against terms of service and fair wages are troubling, however, they also boast some of the most positive reviews on Trustpilot.

If you’re looking into matchmaking services and are considering Tawkify, we implore you to weigh the pros and cons and decide whether their services, pricing structure and values align with your dating needs. 

If you’re a discerning, selective single looking for a luxurious, bespoke matchmaking experience, LUMA is ready to guide you. LUMA membership is exclusively available to elite, successful singles with high standards looking for real love. Our mission is to deeply connect with our clients to ultimately craft lasting connections.